How Googled Engineered Their Santa Tracker

How Googled Engineered Their Santa Tracker

Google may be seen as all-knowing and all-seeing in the view of many — and their Santa tracking technology goes far to support those assumptions.

This video explains the ground-breaking technology behind Google’s Santa tracking efforts.

Built on Google’s developer platform, Santa Tracker lets millions of children and adults track Santa in 34 languages as he delivers presents across the world. The project’s technical leads go behind the scenes to provide insight into the challenges of building a cohesive Google developer platform experience across mobile/desktop web, Android, Chromecast, Maps and Search; all powered by a Go AppEngine backend.

They spared no expense in trying to compete with the data put out by other tracking outfits: